Branding Strategy and Packaging Design

Müller goes lighter and brighter with its Müller Light re-launch.

A brand redesign for Michaels private brand, Creatology

A complex cross-category project with Finest Reserve by Our Family®

Contrast and Foster + Baylis join to create a unified global design agency

As consumers, packaging is something which we tend to take for granted. It protects and delivers the product we are purchasing, at times we keep it long enough to dispense the product and ensure its freshness.

The continuing fragmentation of consumer markets as a result of rapidly changing attitudes toward products and brands has forced companies to shift their approach to both product distribution and communications.