20,000+ Artworks Annually, Zero Friction: How we transformed Michaels’ Private Brand packaging process

THE CHALLANGE

Michaels manages in excess of 20,000 multilingual packaging artworks per year, and when we first started working with them they were managing multilingualartworks across a global supply chain throuhg compressed deadlines and manual, fregmented processes.

This was all being executed using email, Excel spreadsheets and hard copy print outs.

THE GOALS

The objective was to not only position ourselves to manage high volumes, but also introduce a digitally connected, scalable workflow that could effectively engage stakeholders across multiple regions and time zones while ensuring brand consistency and improving speed to market to support rapid product launches.

Delivering more than 20,000 multilingual packaging artworks per year while maintaining quality and accuracy.

Eliminating manual, error-prone tasks by centralizing all artwork data for consistency and efficiency.

Support global growth, reduce costs and enable rapid product launches without increasing headcount.

OUR APPROACH

Embadded an intergrated client service team: We placed a dedicated onsite team within Michaels' Private Brand packaging department in their head office in Dallas, working seamlessly with our global production studio to manage the full packaging lifecycle, from project planning to supplier coordination and full packaging production services.

Implemented a connected technology ecosystem: Deployed content management and automated workflow platforms to centralise content collection, translations, and artwokr approvals, eliminating data entry duplication and improving speed to market.

THE RESULTS

Throughthe innovation applied by our "people, process, technology" approach, Micheals achieved faster, more accurate and more efficient Private Brand packaging design and artwork operations:

40% faster artwork approvals - production and approvals accelerated by two full weeks.

Elimination of cumbersome manual processes - content collection, translation and artwokr approvals automated through task driven workflows to remove duplication and minimise human error.

Full process transparency - improved date accuracy, full visability of supplier performance and accurate reporting across their entire product portfolio.

"I've worked with JPG for the past 15 years on Michaels' Private Brand packaging program managing and producing on average 20,000+ SKUs annually. The team has been very efficient at managing peak volume that may require producing in excess of 3,500 SKUs in a month byt while maintaining a high standard of quality expectations. Their team has also been able to meet our business needs when large complex projects with extensive versioning have come up by flexing resources to support the artwork builds to hit out on-shelf dates. We rely on JPG as one of our most important Private Brand packaging partners.

Working with their management team over the years, they've been very responsive, they provide innovative responsive, they provide innovative solutions and technologies to help drive out business."

- Mark Isenhart, Packaging Manager

PURPOSE BUILT SOLUTIONS. BUILT BY EXPERTS. ZERO FRICTION.

At JPG, our proprietary technology supports every sateg of the packaging process - from idea to shelf.

From brnd management and intelligent workflows to production automation and digital e-comm assets, our intergrated technology is wholly owned, developed and implemented by us, with no reliance on third-party software or plugs-ins.

We enable seamless delivery that accelerates results, ensures accuracy and protects brand integrity, with zero friction.

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Posted by Jupiter Prestige Group on 15 Apr 2026

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Jupiter Prestige Group