Redefining Creativity

We're proud and excited to share the results of our branding work with Creatology – a Michaels Private Brand that inspires little makers to express their creativity across a wide range of crafting projects.

Michael’s came to us to help create a packaging system highlighting the unique products while maintaining consistency across all Michael's ranges. Our job was to elevate Creatology to clearly convey quality, creativity and fun.

We delivered brand strategy and design, artwork production and prepress and business process management solutions.

We implemented automation with the artwork production process - reducing certain SLA’s from days to just a few hours - as well as introducing our secure web based content management solution, Capture, tailored specifically to Michaels’ needs, streamlining the process and enabling artwork automation. The team executed and delivered over 2,651SKUs in under 5 months, from concept to release.

Our enterprise software solution, Opal, drove process efficiencies and removed manual tasks across the board - from email tracking to managing print-outs, at both the retailer itself and across the supply chain. With all tasks now fully automated, the artwork approval process was streamlined dramatically.

We are proud to be a part of this incredible collaboration, marking over 17 years of partnership, and we look forward to many future projects with the Micheals team.

JPG strives to deliver the best for every client while reducing time to market, protecting brand values, and driving process efficiency.

Get in touch today to see how JPG can support on all aspects of packaging graphics, from brand strategy and design to artwork and technical production and brand management software.

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Jupiter Prestige Group