A brand redesign for Michaels private brand, Creatology
Color and Print Quality Management

Only the Finest for Spartan Nash’s Premium Line
A complex cross-category project with Finest Reserve by Our Family®

Iceland's sizzling collaboration with Sides
Going viral never tasted so good

How to improve Brand equity through Color and Print Quality Management
Part 3: Measure and report the print against the Brand standard

How to improve Brand equity through Color and Print Quality Management
Part 2: Communicating PQM with print partners

How to improve Brand equity through Color and Print Quality Management
Part 1: Defining the parameters of print within the creative process