A complex cross-category project with Finest Reserve by Our Family®
CGI Packshots and 3D Product Images
Iceland's sizzling collaboration with Sides
Going viral never tasted so good
Embracing E-Commerce
Packaging has been the silent sales tool for many years, proudly marketing the product it protects, subconsciously delivering core brand values to the consumer. The relationship between the consumer and the packaging on shelf is clear - it needs to perform in amongst saturated brand noise, deliver a quality experience when in the hand, making it into the basket and ultimately home. However, today the consumer journey often starts digitally online, which challenges the product and brand experience in different ways to the on shelf battle.