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Quite often, the perception is worse than the reality. Changing graphics service providers for many of our clients is a daunting thought and there is nervousness around making a move, alongside the time investment, which often leads to “making do” with the status quo. However...

We naturally have a thirst for data, we carry it around with us all the time, it is constantly with us. Social media platforms provide a steady flow of updates on newsworthy headlines, we have countless apps connecting us to our personal data from booking a flight to checking our bank account transactions. We have become a generation of data junkies.

Do you ever find yourself simply overwhelmed by the amount of email traffic and general communication you receive in just one day? How can packaging graphic management be this complicated? Our focus for this article is to explore why and look at reducing or even removing unnecessary task duplication, for which onerous e-mail traffic is just part of a much bigger picture.

Nowadays, everything we interact with, whether it be at work or at home, is expected to deliver a better, smarter and faster experience. When Brand owners or retailers launch a product or manage a re-brand it is no different – the optimum results are, quite rightly, expected.

So here’s how it normally works – a business will have their aims and objectives clearly in their sights, they know what they want, the vision is set, the associated team just needs to deliver it. The team is made up of subject matter experts who each know their own role and responsibilities within the process, but do they know when they are needed and what influencing factors might be impacting the project at any one time?

Packaging has been the silent sales tool for many years, proudly marketing the product it protects, subconsciously delivering core brand values to the consumer. The relationship between the consumer and the packaging on shelf is clear - it needs to perform in amongst saturated brand noise, deliver a quality experience when in the hand, making it into the basket and ultimately home. However, today the consumer journey often starts digitally online, which challenges the product and brand experience in different ways to the on shelf battle.