When Michaels needed to transform how they managed over 20,000 multilingual packaging artworks each year, our team at JPG brought structure, speed and scalability to a complex global operation.

The challenge

Michaels manages in excess of 20,000 multilingual packaging artworks per year, and when we first started working with them they were managing multilingual artworks across a global supply chain through compressed deadlines and manual, fragmented processes.

This was all being executed using email, Excel spreadsheets and hard copy print outs.

The goals 

The objective was to not only position ourselves to manage high volumes, but also introduce a digitally connected, scalable workflow that could effectively engage stakeholders across multiple regions and time zones while ensuring brand consistency and improving speed to market to support rapid product launches.

• Delivering more than 20,000 multilingual packaging artworks per year while maintaining quality and accuracy.

• Eliminate manual, error-prone tasks by centralising all artwork data for consistency and efficiency.

• Support global growth, reduce costs and enable rapid product launches without increasing headcount.

Our approach

• Embedded an integrated client service team: We placed a dedicated onsite team within Michaels’ Private Brand packaging department in their head office in Dallas, working seamlessly with our global production studios to manage the full packaging lifecycle, from project planning to supplier coordination and full packaging production services.

• Implemented a connected technology ecosystem: Deployed content management and automated workflow platforms to centralise content collection, translations, and artwork approvals, eliminating data entry duplication and improving speed to market.

Through the innovation applied by our “people, process, technology” approach, Michaels achieved faster, more accurate and more efficient Private Brand packaging design and artwork operations:

• 40% faster artwork approvals - production and approvals accelerated by two full weeks.

• Elimination of cumbersome manual processes - content collection, translation and artwork approvals automated through task driven workflows to remove duplication and minimise human error.

• Full process transparency - improved data accuracy, full visibility of supplier performance and accurate reporting across their entire product portfolio

"I've worked with JPG for the past 15 years on Michael's Private Brand packaging program managing and producing on average 20,000+ SKUs annually. The team has been very efficient at managing peak volumes that may require producing in excess of 3,500 SKUs in a month but while maintaining a high standard of quality expectations. Their team has also been able to meet our business needs when large complex projects with extensive versioning have come up by flexing resources to support the artwork builds to hit our on-shelf dates. We rely on JPG as one of our most important Private Brand packaging partners. Working with their management team over the years, they've been very responsive, they provide innovative solutions and technologies to help drive our business.”

Mark Isenhart, Packaging Manager

At JPG, our proprietary technology supports every stage of the packaging process - from idea to shelf.

From brand management and intelligent workflows to production automation and digital e-comm assets, our integrated technology is wholly owned, developed and implemented by us, with no reliance on third-party software or plug-ins.

We enable seamless delivery that accelerates results, ensures accuracy and protects brand integrity, with zero friction.

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Jupiter Prestige Group