Effective design goes beyond aesthetics and mimicking brand leaders.

Claudette Munroe, Managing Director of JPG’s creative agency, Contrast in the UK, shares her thoughts on what plays a critical role in ensuring brands and products remain relevant and resonant.

Great design isn’t just about fitting in or following trends. For retailers and brands alike, it’s about reading the room. When culture shifts and consumer values evolve, smart creativity helps brands stay meaningful, not just marketable.

In a world where economic shifts and societal values continuously reshape what people desire, reject, or aspire to consume, semiotics plays a critical role in ensuring brands and products remain relevant and resonant.

Essentially, design must be deeply attuned to cultural nuances and evolving consumer behaviours.

At Contrast, our strategic leadership, alongside Jupiter Prestige Group, empowers us to deliver world-class brand design that doesn’t just mimic, it leads the category.

Our group offering integrates seamlessly with advanced brand management technologies and production capabilities.

This synergy enables our partners to accelerate speed to market without compromising on creativity or consistency—ensuring they stay ahead in an ever-changing landscape.

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Jupiter Prestige Group